SHOPIFY Or ETSY?
Why not both?!

III. Why Shopify Etsy Integration?

Prior to making a decision whether to use Etsy and Shopify at the same time or not, let’s dive into the main features of each platform:

Shopify – is a very popular eCommerce platform that provides many possibilities and features for sellers to give you an excellent opportunity to build and manage your online store here.

Etsy – is a well-known marketplace for creative and unique products. It has a huge community of active buyers (over 81.9 million) and a very small entry fee for potential sellers (only $0.20 for listing one item). It’s a great choice to create a successful online store.

As you can see, both these platforms look attractive and interesting.

Here are the main differences:

Shopify – Reported in October 2021, $135+ billion in sales on the platform overall with 218 million buyers. This platform is available in 175 countries and used by famous companies like Pepsi and Nestle. Some buyers have no idea they are getting products from the stores on Shopify, which speaks about the quality and possibilities of the platform.

As for Etsy, this platform has a great community of active buyers interested in handmade and unique products and antique goods. More than 85% of this community are women and around 80% of orders are made by return customers – those buyers who already have shopped on Etsy at least once.

Each platform has its benefits, and it can help you increase your sales in various ways. For example, Shopify is a platform that provides top services on customization. As for Etsy, it gives sellers access to a huge community of active buyers providing a straightforward setup.

More and more sellers choose both Etsy and Shopify to sell their goods in both places, and these are the benefits they get from it:

1. Expand their business: it’s simple to sell to target audiences that do not overlap with each other, so there are better chances to increase sales.

2. Take the best of both worlds: they get the most effective benefits from two worlds and use all the incredible advantages and useful features to evolve their business.

3. Explore the market: they are able to test the water before starting to list their products on any of these platforms.

4. Using Etsy and Shopify simultaneously is an excellent choice for dropshippers who sell products with minimal investments and without inventory management. Most dropshippers prefer using Shopify, and integrating it with Etsy is a wise way to get more results.

If all of the above is what you seek, it’s time to dive in – how to integrate the platforms!

IV. How to Integrate Shopify and Etsy?

Now, let’s discover the main ways of integrating Shopify and Etsy to get benefits from both platforms and take your online business to a new level.

1. In-App Marketplace Integrations

The main ways of interacting between Shopify and Etsy as they offer on the platforms’ sites are: migrating from one platform to another or – integrating both platforms to work at the same time.

How to Migrate: from One Platform to Another

You can migrate from Etsy to Shopify in a simple way – follow all the instructions on the Help Center to do everything correctly. And, you can also use Shopify’s apps Easy Import – Etsy migration and Product Import to transfer your store from Etsy to Shopify.

How to Integrate: Manage Etsy and Shopify Simultaneously

Here are the main methods of integration the platforms you can use:

a. Etsy Marketplace Integration – with this Shopify app, you can manage your inventory, orders, listings, and more on Etsy.

b. Etsy Integration: Sync & Sell – it will help you sync inventory, products, and orders and get more sales with fewer efforts.

c. Etsy Connector – it helps to sync products on both platforms easily.

d. API method – it’s Etsy’s way of integration that offers an easy interface that uses many features from Etsy’s site, like shops, tags, listings, profiles, sales data, favs, etc. to write and read access to the users’ private and public information. The Etsy API requires an app key provided during the registration that identifies the seller’s app to the Etsy web service.

2. Third-party integrations

So, if you have already checked out the details of the in-app integrations above, you might have noticed that the costs of those integrations can be pretty high for your store and your business.

Also, the marketplaces’ native features are limited in use, while third-party integrations provide you with more features for your store. That’s why we suggest using third-party integrations, such as multi-channel listing tools for eCommerce.

To Sum Up

If you are already selling on Shopify, you can also expand to other marketplaces like Etsy. If you choose to sell on both Shopify and Etsy, consider different integration options, as you don’t want to add your product listings manually. In-app type of integration can work for your store, but it’s costly and limited in its functions. If you choose a multi-listing automation tool, you can integrate several stores and marketplaces at the same time with fewer expenses.

Connect your Etsy store to other platforms to reach out to more customers.

CONTACT US AT SALES@ GOGOMEDIAGROUP.COM
OR CALL 312-275-5948